Cut & Paste

LYNCHPIX


One brisk sunny morning in October, I headed over to Somerset House on the banks of the Thames to cover the opening of a new arts project. Not something I haven’t done before. In my fifteen years as a professional photographer, I must’ve made the trip a hundred times. This time, though, instead of heading into one of the gallery spaces, or indeed the cobbled courtyard area (where large scale sculptures are often displayed), I was directed to the enormous terrace overlooking the river for French artist JR’s latest project “Inside Out”.

METRO LIFE & STYLE : JR
They say the best ideas are the simplest ones & this particular project was exactly that. At each global location, there is a van with a photographic studio setup inside of it.
METRO LIFE & STYLE : JR
Members of the public are then asked to step inside & strike a pose.
METRO LIFE & STYLE : JR
Their portraits are then printed & coughed out the front of the machine.
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
The portraits are then brought down to JR & his team who paste them to the surface they are working on- in this case, the enormous floor area of the terrace.
METRO LIFE & STYLE : JR
By the time I arrived, they were already well on their way to covering the gargantuan space in it’s entireity.
METRO LIFE & STYLE : JR
Not long after that, the man himself arrived & we had a quick portrait session.
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
Before he headed off to get stuck in!
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
The flow of people was relentless- it was a hugely popular installation.
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
Then a number of my esteemed colleagues arrived & the main photocall got underway.
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
I had one final pass along the terrace before moving onto the second location.
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
They’d been a busy bunch. The previous evening, they’d completely wrapped the construction site of development New Ludgate in nearby Ludgate Circus, so I made the short trip east to see how it looked.
METRO LIFE & STYLE : JR
Very impressed I was, too! It was a huge piece of land that really stood out from it’s surroundings- absolutely perfect for pictures…
METRO LIFE & STYLE : JR
METRO LIFE & STYLE : JR
There was a really industrial feel about it in contrast with the clean lines & neutral stone of Somerset House.
METRO LIFE & STYLE : JR
As well as offering much more other elements to shoot like footfall & street furniture.
METRO LIFE & STYLE : JR
Well there you have it! JR’s “Inside Out” project. Simplicity is most definately the key. It’s amazing what you can do with some paper & a bucket of paste!
METRO LIFE & STYLE : JR
ENJOY!
My day-to-day snappery can be found on EyeEm. You can also follow my day-to-day activities on the Facebook & Twitter channels...

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