Tangerine Dream



Daniel Lynch Photography presents:

‘Image Of The Week #21’

My favourite image shot over the past seven days.

This week’s fave frame is of the Lamborghini Gallardo LP 570-4 Performante.

Our shoot was due to take place in the sprawling greenspace that is Hyde Park, but with the shoot being on the eve of the Queen’s Diamond Jubilee celebrations, large swathes of the royal park were either closed or surrounded in unphotogenic mesh crowd barriers. After a quick brainstorm with my journalist, we decided as we had such a modern car, the best thing would be to use a background of similar suit, so we headed east to London’s answer to the 21st century metropolis; Canary Wharf & Docklands.

The general concensus when shooting on public highways is that so long as you’re not blocking the thoroughfare & are using portable / handheld equipment, then you can shoot to your heart’s content. The problem that arises at Canary Wharf is that all of the roads within the complex itself are actually privately owner & run by Canary Wharf Management meaning permission is required and a pain to acquire, especially at the last minute.

So I made a call to the lovely people at W Hotels whose newest development ‘aloft’ has recently completed at the nearby ExCel arena. They have a great PR team whom i’ve had the pleasure of working with on numerous occasions. They are well aware of the ever-changing requirements of the press photographer & always happy to help.

We couldn’t have wished for a better location filled with neutral stonework & angular reflective surfaces perfectly complimenting the electrifying orange supercar.

Even the mirrored canopy over the entranceway made for a spectacular photograph making the car appear to be driving on the ceiling…

Thankfully the threatening rain held off & we got some amazing detail shots highlighting the ridiculously angular contours of the bodywork

It was a real pleasure to shoot photographing well from just about every angle.

It had one last trick up it’s sleeve; as the sun went down, we fired up the engine & on popped the lights, perfectly matching the rest of this very 21st century machine.

Last job of the day was to get a selection of tracking shots showing the car in motion, so we headed back across to the isle of dogs for the big finish.

Believe me when I tell you this machine sounds every bit as good as it looks…


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